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It can be difficult for developers to choose the best ad network when there are so many options available for Android apps. When choosing an advertising network, it's critical to take into account important elements like ad format variety, fill rates, eCPM (effective cost per mille), and user experience. AdMob, Facebook Audience Network, and AppLovin are popular options for Android app developers because of their wide audience reach & variety of ad formats. Recognizing the Particular Needs of Your App. Selecting an ad network should take into account the unique requirements of the app and its users. For particular app categories or demographics, some networks might function better than others.