To effectively leverage ad revenue, developers must strike a balance between user experience and advertising frequency. Overt advertisements have the potential to irritate users and eventually makasian-themed slotse them stop using the app. Thus, it is imperative to incorporate advertisements in a seamless and non-intrusive manner. Incorporating rewarded video ads, for instance, creates a win-win situation by giving players the option of watching an advertisement in exchange for in-game rewards. Ad revenue can also be greatly increased by using tailored advertisements to target the right audience.