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One profitable method that content creators use to monetize their videos on video apps is the use of sponsorship and brand deals. Creators can obtain sponsorship deals that offer a consistent revenue stream by collaborating with brands & businesses that complement their audience and niche. This may entail putting sponsored content in their videos, promoting goods or services within them, or including audience-relevant sponsored segments. In order to create recurring sponsorships that bring in steady income, creators can also bargain long-term alliances with brands.