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All things considered, the freemium model can be a successful way for mobile app developers to monetize their products. However, they must constantly offer users value & carefully balance the free and premium offerings. Partnering with brands or businesses to create sponsorships and partnerships has become a more and more common way for mobile app developers to monetize their work and make money. This business model is frequently applied to gaming apps, where developers collaborate with brands to incorporate branded experiences or sponsored content into the game. Partnerships & sponsorships are also present in lifestyle and fitness apps, where companies may support competitions or other events. By utilizing their user base and engagement to generate value for brands, sponsorship and partnerships provide app developers with an additional source of income.