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  • In-app purchases, or IAPs, have emerged as a key component of gaming app monetization, offering developers a profitable way to increase user engagement and make money. Developers can make the gaming experience more individualized and entice players to keep playing by giving them the opportunity to purchase virtual goods, extra levels, or exclusive content. Finding a balance between adding value & preserving game fairness is essential to effectively utilizing IAPs. Instead of giving them a competitive edge over others, players should believe that their purchases improve their overall experience.
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