In addition to ASO, social media marketing can be used to interact with potential users, generate excitement about the app launch, & direct traffic to the app store page where downloads can be made. Increasing the visibility and credibility of an app cansattakig also be achieved by partnering with influencers or content producers who have a relevant audience. In order to draw users, developers can also produce engaging content, such as blog posts, videos, or infographics, that highlights the features and advantages of the app. This content can then be shared on a variety of online platforms. Reaching a specific audience and encouraging app downloads can also be accomplished with paid advertising via platforms like Google Ads, Facebook Ads, or Apple Search Ads.
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