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To optimize marketing spend and maximize return on investment, developers can evaluate the success of their user acquisition campaigns by having a solid understanding of UAC & LTV. Developers can apply focused retention strategies like re-engagement campaigns or feature enhancements by using retention rate analysis to identify possible points of churn in the user journey. In order to boost the possibility of in-app purchases or subscriptions, conversion rate optimization entails improving the app's user experience and conversion funnels. To optimize revenue per user, pricing strategies and monetization model modifications can be informed by ARPU analysis.