Unlike one-time purchase fees, which only generate revenue when a user first downloads the app, in-app purchases can continue to generate revenue from users over an exmason slotstended period. Because it enables developers to continuously make money from their user base, this can be especially alluring for apps with a devoted and active user base. Effective in-app purchase implementation, however, necessitates giving careful thought to how to price and advertise those purchases to entice users to make them.
cny