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In order to re-engage inactive users or tell active users about new content or offers, this involves sending them relevant notifications, in-app messages, and email campaigns. Developers are able to increase engagement and retention rates by using data analytics and user segmentation to personalize experiences that are relevant to each user segment. To encourage continued engagement and retention, developers can also include loyalty programs or VIP tiers that offer special discounts or benefits to loyal users. It's critical for developers to regularly evaluate performance data and make wise modifications to their monetization strategies in order to optimize profits within the app download ecosystem. In order to monitor key performance indicators (KPIs) like user acquisition cost (UAC), lifetime value (LTV), retention rate, conversion rate, & average revenue per user (ARPU), data analytics tools must be used.