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Providers can create a lucrative and long-lasting business model and retain a good rapport with their user base by providing relevant and high-quality pay content. The use of advertising is another popular strategy for mobile app monetization. To monetize their apps, developers can include a variety of ad formats, including rewarded videos, native ads, interstitial ads, and banner ads. Developers receive a consistent revenue stream for their work from advertisers, who pay them according to the quantity of impressions, clicks, or actions that the ads generate. Developers ought to consider the user experience when incorporating advertisements, steering clear of overbearing or obtrusive ones. Achieving a balance between revenue generation and upholding a positive user experience is crucial.