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PREVIOUS：To optimize their ad revenue and increase their profits, developers can also try with various ad formats and targeting choices. In the mobile gaming industry, maintaining a long-term successful user base is crucial. As a result of their increased propensity to engage with in-app ads, make in-game purchases, and take part in challenges & tournaments, loyal players help developers make more money.NEXT：A good way to increase game app revenue while improving player engagement and retention is through in-app challenges and tournaments. Providers can encourage players to invest more time and money in their game apps by providing lucrative prizes for competitive events. There are several ways to create challenges and tournaments, like timed events, leaderboard competitions, or cooperative objectives that call for player cooperation.

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