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A key component of in-app purchase strategies is the idea of impulse buying.. When an achievement or level is completed, for example, developers can place buy prompts strategically to take advantage of the increased user engagement. Developers can optimize their in-app purchase strategy for maximum revenue generation by studying user behavior and motivations. Using time-limited sales or special discounts can instill a sense of urgency that encourages impulsive purchases. For developers to effectively monetize their apps and satisfy users, they must have a solid understanding of these psychological concepts.