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  • In today's digital world, app monetization is essential to the mobile application market. This process entails using a variety of tactics and models to make money from mobile apps. To guarantee their products' success in a fiercely competitive market, app developers and publishers need to understand these strategies. The freemium model is a popular monetization technique that offers the app for free with the option to purchase premium features or in-app purchases.
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  • In order to maximize profits and guarantee long-term success in the cutthroat app market, it is imperative to analyze & optimize app performance. To understand how their app is performing & pinpoint areas for improvement, app developers must monitor key performance indicators (KPIs) like lifetime value (LTV), average revenue per user (ARPU), retention rate, and user acquisition cost. Through the analysis of these KPIs, app developers can spot patterns and trends in user behavior that can guide their strategic choices regarding user engagement and monetization.
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