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For a commission or sponsorship fee, developers can also choose to work with brands or businesses to promote their goods or services inside the app through affiliate marketing and sponsorships. Developers are able to make an informed decision that fits with the value proposition & target market of their app by carefully weighing the advantages and disadvantages of each monetization system. Subscriptions & in-app purchases (IAPs) are two effective monetization strategies that can greatly increase an app's potential earnings. Whereas subscriptions give users access to premium content or services on a regular basis, in-app purchases (IAPs) let users buy virtual goods, premium content, or extra features within the app. While giving their users value, developers can generate a consistent income stream by carefully integrating IAPs & subscriptions.