The emergence of direct-to-consumer (DTC) brands may also change the retail environment because these businesses frequently have more control over their inventory management & supply chains. DTC companies are abvideobuddy. comle to provide distinctive products that are less vulnerable to general shortages and react to customer demand more quickly. Given the heightened competition from these nimble newcomers, traditional retailers will need to stand out from the competition and innovate to maintain their market share. The retail industry is undergoing significant change as a result of the difficulties caused by limited product availability.
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