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PREVIOUS：Enhancing an app's visibility and discoverability in the app store search results requires app store optimization, or ASO. ASO entails optimizing the app's title, description, keywords, icon, screenshots, & video preview, among other listing elements in the app store. Developers are able to raise their app's search engine ranking for particular keywords in the app store by carefully crafting the app's title and description.NEXT：This strategy works well for apps that offer substantial value to users and have distinctive features or specialized functions. Offering freemium apps—where users can download the basic version of the app for free and then unlock premium features or content through in-app purchases or subscriptions—is another well-liked monetization tactic. By using this strategy, developers can draw in more users and make money from those who are prepared to pay for more features. Through advertising partnerships, which allow them to display ads within the app and get paid when users interact with the ads, developers can also profit from app downloads. 