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In order to preserve credibility and trust, developers should also be open and honest with their player base about any sponsored content. Mobile game developers can effectively broaden their audience and generate extra revenue by leveraging affiliate marketing and cross-promotion. Cross-promotion is the practice of endorsing other games or goods within one's own, frequently via banner ads or in-game commercials. Developers can use this to increase traffic and downloads for other games and apps in their portfolio by utilizing their current player base.