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PREVIOUS：Ads can be more likely to be interacted with by players if they are placed strategically during gameplay transitions or breaks, like between levels or loading screens. In order to find the ad formats that maximize revenue without degrading the overall player experience, developers can also test out various ad formats, including interstitial ads, banner ads, and video ads. Events & challenges within the game are effective ways to boost player retention & engagement while also encouraging in-app purchases and ad revenue. Developers can keep the game interesting and engaging for players, enticing them to keep playing and spending money in the game, by consistently adding new challenges and events.NEXT：In recent years, the mobile gaming market has grown rapidly, with millions of game applications available for download from app stores. Due to the size of this market, game developers are investigating different ways to increase the money they make from their apps. The main revenue streams for the mobile gaming industry are influencer and social media marketing, in-app purchases, in-game challenges & events, and user engagement strategies. 