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PREVIOUS：Developers can boost user engagement and retention, which raises lifetime value (LTV) & revenue potential, by concentrating on crafting an engaging user experience and offering users ongoing value. This entails regularly adding new features, upgrades, and content to the app in response to user feedback and industry trends. To keep users interested and encouraged to use the app again, developers can also include gamification features like challenges, rewards, and social interactions. By using tailored communications and targeted messaging, developers can also promote user engagement and retention.NEXT：In order to increase user engagement & conversion, developers can also use ad targeting and personalization to show users relevant ads based on their interests & behavior. Also, by using rewarded ads—in which users receive virtual goods or access to premium content—developers can maximize ad revenue. Users gain from this in addition to the increased ad engagement and potential revenue. The seamless integration of advertisements into an app's design and content results in a more organic and unobtrusive user experience. This is another option available to developers: native advertising. 