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PREVIOUS：In recent years, the mobile gaming market has grown rapidly, with millions of game applications available for download from app stores. Due to the size of this market, game developers are investigating different ways to increase the money they make from their apps. The main revenue streams for the mobile gaming industry are influencer and social media marketing, in-app purchases, in-game challenges & events, and user engagement strategies.NEXT：Increasing awareness of & downloads for the game app can be achieved by collaborating with influencers who have a sizable following in the gaming community. In addition, influencers have the ability to produce sponsored content that persuasively and authentically presents the game, encouraging their followers to play it and perhaps even buy in-app. To understand how players interact with the game app and pinpoint areas for improvement, it is imperative to analyze user engagement metrics. Developers can obtain important insights into player behavior & preferences by monitoring key performance indicators (KPIs) like retention rate, session duration, in-app purchase conversion rate, and ad engagement. The gaming app can then be optimized with this data to boost revenue and user engagement.

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