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One more popular method of app monetization is advertising, in which developers place ads inside the app and get paid when users interact with them. Free apps frequently employ this business model so that the developer can make money from sponsors aiming to reach the app's user base. Developers can optimize their ad revenue without sacrificing user experience by placing ads strategically & optimizing user engagement. Apps that provide premium content or features are well-liked because they enable users to access these advantages for a fixed monthly cost through subscriptions. Apps that offer continuous value, like productivity tools, news platforms, or streaming services, work well with this approach.